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KEEPING UP WITH QVC
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The Trumps
Anna Wintour
The KardashiansQVC stole the night in New York City Friday celebrating Fashion's Night Out live from Rockefeller Center transforming the space into a modern fashion mecca. The evening saw the launch of the highly anticipated K-DASH by Kardashian line designed by reality stars Kim, Khloe, and Kourtney Kardashian. While Khloe Kardashian was absent from the evening as she is spending time with husband Lamar Odom in Turkey as he trains for the upcoming season, her sisters were in the Big Apple to strut their stuff and debut their amazing new line K-DASH by Kardashian for QVC. The duo arrived with mom, Kris Jenner, and Kourtney's baby daddy Scott Disick around 8 PM fresh off an appearance on "Late Night with Jimmy Fallon." "This is such a huge night for us seeing our vision finally unfold and come into full force," Kim Kardashian said of the K-DASH by Kardashian debut with QVC. "I've sold with QVC before, but this will be Kourtney's first time so I am so excited we are both getting to do this together. She's going to rock live on QVC once her nerves settle down." With the QVC pop-up store open to the general public, thousands of anxious Kardashian fans filled Rockefeller Center to capacity as the ladies prepped for their first live appearance together on QVC to sell and debut K-DASH by Kardashian collection. "I think it's so amazing what my girls have been able to accomplish and I am beyond proud of everything they are doing," said a beaming Kris Jenner. "They have worked so hard at making this all happen and we love QVC." Both Kim and Kourtney agreed that the inspiration for K-DASH by Kardashian with QVC comes from within their own closets. "We really wanted this line to be reflective of each one of us and show our individual styles," Kourtney said. "Your going to see pieces that really look like something Kim would wear and others that look like clothes Khloe and I would normally put on." "We get so tired of always having to take our clothes and get them tailored to fit our different body types, so the goal with our K-DASH by Kardashian line on QVC is to make it tailored to every consumer's body type," Kim said. The Kardashian and QVC partnership has been in the works for some time now, and is something both girls and their mom believe is going to be a big hit for QVC customers and fans alike. "K-DASH by Kardashian already is developing such a tremendous fan base and it appeals to so many people who shop with QVC that I think it is going to do great once they start selling," Kris Jenner said. But the Kardashians didn't come to the QVC pop-up store just to launch K-DASH by Kardashian, but also to show their support for QVC's partnership with Vogue Fashion's Night Out. "QVC and Vogue partnering for Fashion's Night Out totally elevates the QVC brand to new heights," said Kim. "And just to be part of this night that is celebrating fashion on a global scale is so amazing." Kourtney was really touched by the huge support for Vogue designed Fashion's Night-Out T-shirt, which benefits "Fashion Targets Breast Cancer," the charitable initiative of the CFDA Foundation, Inc. T-shirts were sold live on QVC with proceeds benefiting "Fashion Targets Breast Cancer". "It's one thing for us to be doing this fashion event, but it makes things so much more meaningful knowing that proceeds of the T-shirt sales go to this amazing cause," Kourtney said. And while the Kardashian's stole the show for the night, things kicked off with a big bang as Vogue editor-in-chief Anna Wintour, who made her first stop of the night at the live shopping soiree, signed copies of the September Issue for a bunch of eagerly waiting fans who stood in line outside the QVC pop-up store at Rockefeller Center for hours. As soon as Anna was escorted our of her car a young admirer asked if she could take her photo with the editrix, who graciously obliged and asked her what she wanted to do when she grew up. "I want to do something in fashion," the pint-sized fan told her to which Wintour responded, "I wish you the best of luck." The exit of the fashion icon, was quickly followed by a ribbon cutting ceremony with designer Isaac Mizrahi and Broadway darling Kristin Chenoweth, who teamed up to do the honors of snipping the opening ceremony ribbon with QVC CEO Mike George, President of QVC Claire Watts, Vice President of Mutli-Channel Platforms Angie Simmons and Executive Vice President of Customer services John Hunter. Isaac and Kristin were beyond excited to be part of QVC's Fashion Night Out charge and couldn't believe how amazing the Rockefeller Center's transformation was. "This whole QVC pop-up space is so incredibly unbelievable," Isaac said. "I have never seen anything like this and I think the fact that QVC is partnering with Vogue for Fashion's Night Out is such a big deal for the QVC family." Kristin's favorite part about the entire evening was the official Vogue designed Fashion's Night-Out T-shirt, which benefits "Fashion Targets Breast Cancer," the charitable initiative of the CFDA Foundation, Inc. "My mom is a breast cancer survivor so the fact that QVC is partnering with Vogue's Fashion's Night Out and CFDA and donating proceeds to this foundation is so incredible," Kristin said. "My family absolutely loves QVC and this makes us love everyone at QVC even more." While Kristin was forced to leave the QVC pop-up store early to make her 7PM show-time, as she is staring in "Promises, Promises" on Broadway, the fun did not stop there. OMad Men' star Janie Bryant made her QVC debut live from Rockefeller Center as well as designer Melania Trump, who looked stunning in a gorgeous Herve Leger white dress, as proud husband Donald Trump continuously admired from a distance to support her QVC jewelry collection. "This night means so much to me and having the opportunity to work with QVC is just such an honor," Melania said.Janie shared the same enthusiasm about her debut with QVC as she mingled with several members in the crowd."It's just such a tremendous feeling knowing that all the work put into developing this line is finally paying off," Janie said. "And then to top it off to get to sell on the evening of Fashion's Night Out, it is just such an honor." Gossip Girl's Kelly Rutherford made a quick appearance in between her many stops for the evening to show her support for QVC. "I absolutely love QVC and I have so many places to go tonight but I had to make it a priority to stop here and show my support for this incredible company," Kelly said. QVC and Fashion's Night Out live from Rockefeller Center also saw the presence of QVC standouts Bradley Bayou, Marc Bouwer, Mara Hoffman, and Lori Goldstein.
Photos By: Seth Browarnik/WorldRedEye.com
