Monday, June 4, 2012

AFRICAN FILM LIBRARY ROLLS OUT COMEDIES

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TIMES SQUARE GOSSIP MOVIES
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 Guelwaar



The African Film Library (AFL), the world's largest collection of award-winning African films, announced a rollout of great comedies on its online digital download service. This month FESPACO winner Max and Mona (2005 Oumarou Ganda Prize) and 2007 FESPACO Paul Robeson Award winner for Best Film by a Director from the African Diaspora, Le President A-T-IL le Sida (The President Has AIDS), join other comedies on the Video on Demand (VOD) site, www.africanfilmlibrary.com.



“It has long been said that laughter is the best medicine, however, in the African cinematic tradition is can also be claimed that laughter is the best educator. Filmmakers from the African continent have long held firm to the belief that film should be a medium through which audiences can not only be entertained, but also learn about themselves and their society,” said African Film Library Head of Sales, Acquisitions and Business Development Mandy Roger. “As a result, the political and social themes that dominate real-life headlines in African nations often make their way into the comedies made on the continent.”



Themes touched upon in the films include the aftereffects of colonialism and racism, the conflict of tradition versus modernity, and governmental power struggles. Films such as Bassek ba Kobhio’s Le Grand Blanc de Lamberéné and David Lister’s Soweto Green explore the background of Africa’s traumatic racial history and the hard-won cultural diversity now present throughout the continent. Likewise, films like Lambaaye and Mandabi (directed by Mahama Traore and Ousmane Sembène respectively) offer humorous takes on the African struggle for democracy and the bureaucratic systems often in place to both help and hinder the people’s cause. Shining a light on the battle between traditional African beliefs and Western culture facing many young Africans today are Laurence Ngabo’s, Gito L’ingrat and Max and Mona by Teddy Mattera.



These comedies and others, along with dramas, documentaries, thrillers and more, are available for rental. Film rentals are $5.00US, per 36-hour rental period.



Comedies in the African Film Library


Badou Boy (Bad Boy) by Djibril diop Mambéty

Le Franc by Djibril Diop Mambety

Gito, l'ingrat (Gito, the Ungrateful) by Laurence Ngabo

Guelwaar by Ousmane Sembène

Kini and Adams by Idrissa Ouédraogo

Lambaaye by Mahama Traore

Le Grand Blanc de Lamberene aka Great White Man of Lamberene by Bassek Ba Kobhio

Mandabi (Money Order) by Ousmane Sembène

Max and Mona by Tendeka Matatu

Ouaga Saga by Dani Kouyate

Pousse-Pousse (Rickshaw Tricycle Man) by Daniel Kamwa

Le President A-T-IL le Sida (The President Has AIDS)

Les Saignantes (The Bleeders) by Jean-Pierre Bekolo

Soweto Green by David Lister




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In recent years, M-Net has embraced new technology and has continued to be a pioneer in content development for new platforms. With the 2006 launch of DStv mobile—a digital video broadcast of live TV channels to enabled mobile phones—and M-Mobile, which provides 3G content on-demand to mobile phones, M-Net and its channels started to venture down new broadcast avenues. Since December 2007, M-Net viewers on DStv have also been able to enjoy the benefits of Catch-up TV with the launch of DStv on Demand, a free video-on-demand service to PVR and PC. From 2008, M-Net has produced a number of local shows for DStv’s High Definition channels.



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The M-Net Content Sales Department—a division of M-Net Group Content Services— monetizes all M-Net-owned content through global sales and marketing. It promotes and sells M-Net’s library of content across television, DVD retail and rental, film festival circuit, In-Flight Entertainment, hotel pay-per view networks and broadband internet delivery mechanisms. Format sales are a new area of M-Net’s sales activity. The division is sourcing sales partnerships and new opportunities to present and sell its fast-growing slate of new M-Net owned formats to the international marketplace.