Susan Sarandan
Rashida Jones With Paul Rudd
Mario Lopez And Courtney MazzaCelebrities turned out in scores at Sundance’s “House of SWAGG” to snag the best in winter and active wear from Under Armour. Bold faced names included Susan Sarandon, Paul Rudd, Rashida Jones, Chaz Bono and girlfriend Jennifer Elia, Mario Lopez with girlfriend Courtney Mazza, Aubrey O’Day, Liam Hemsworth, newlyweds Chris Hemsworth and Elsa Pataky, Elizabeth Reaser, Elizabeth Banks, Terrell Owens, Emile Hirsch, Elizabeth Jones, socialite Tinsley Mortimer and boyfriend Brian Mazza, Eliza Dushku, Rick Fox, Justin Baldoni, Jesse Williams, Hamish Linklater, Elizabeth Jones and Crash Kings.
Susan Sarandon was aglow as she tried on cute Under Armour outerwear and finally decided on a white jacket. Paul Rudd couldn’t get enough of the newest fleece jackets and Rashida Jones was into the burnout tees, catalyst waffle, and shatter capri. Elizabeth Jones couldn’t wait to get home and tell her friends about the catalyst waffle tee made from 4 water bottles. The Hemsworth brothers coveted the charged cotton and boxers, and each said the green jacket was a perfect fit for their active lifestyles. Aubrey O’Day said the newest Under Armour duffle bag would work amazingly for her gym routine and everyday life.
Hollywood’s best find of the day, however, was digital. Stars swooned over Samsung’s Galaxy Tab in the suite featuring SWAGGTM, a new mobile application that enables smart, efficient and rewarding transactions on the go. SWAGG allows users to purchase, share and exchange gift cards, receive and redeem offers, view loyalty card points or balances, share content and more - straight from the convenience of a mobile device (visit www.swagg.com for more information). New dad Mario Lopez declared that he loved that app because “I’m a busy guy and this makes shopping so much easier!”
The "House of SWAGG" offers a new twist to an old standard by providing a cash donation to Stand Up To Cancer (www.standup2cancer.org ) for a portion of the gift values offered to VIP guests. Stand Up To Cancer raises funds to accelerate groundbreaking cancer research and engages the public in supporting the scientists working to end the disease. VIP guests may choose to have all of their gifts donated directly to the charity instead of taking them for themselves. Chaz Bono was particularly interested in the charitable element of the app, saying that he is always looking for new ways to give back.
Susan Sarandon was aglow as she tried on cute Under Armour outerwear and finally decided on a white jacket. Paul Rudd couldn’t get enough of the newest fleece jackets and Rashida Jones was into the burnout tees, catalyst waffle, and shatter capri. Elizabeth Jones couldn’t wait to get home and tell her friends about the catalyst waffle tee made from 4 water bottles. The Hemsworth brothers coveted the charged cotton and boxers, and each said the green jacket was a perfect fit for their active lifestyles. Aubrey O’Day said the newest Under Armour duffle bag would work amazingly for her gym routine and everyday life.
Hollywood’s best find of the day, however, was digital. Stars swooned over Samsung’s Galaxy Tab in the suite featuring SWAGGTM, a new mobile application that enables smart, efficient and rewarding transactions on the go. SWAGG allows users to purchase, share and exchange gift cards, receive and redeem offers, view loyalty card points or balances, share content and more - straight from the convenience of a mobile device (visit www.swagg.com for more information). New dad Mario Lopez declared that he loved that app because “I’m a busy guy and this makes shopping so much easier!”
The "House of SWAGG" offers a new twist to an old standard by providing a cash donation to Stand Up To Cancer (www.standup2cancer.org
